The overall research goal of e-Motion is to advance and apply leading edge know-how, methods and innovative ICT tools that leverage the potential of user-driven innovation to secure and strengthen the future competitiveness of the Austrian tourism, sport and leisure industries. e-Motion also represents a major effort to link up established industries in Salzburg and Austria as a whole (tourism, sport and leisure) with emerging technology industries (information technologies, mobile applications and open innovation as methodological instrument).