The Fuel Cell Initiative (BZI) has taken on the task of linking together the expertise in fuel cell technology available in Baden-Württemberg, in order to give decisive impetus to the development process. Wherever technical hurdles need to be overcome, and preparations made for market introduction, strong links must exist between industry and the university and research institutes. Furthermore, it is necessary to maintain in-depth education and training in the natural and engineering sciences, as well as in the craft trades and among users.