It’s useful to think through the communication aspects before starting your communication activities, because the activities vary on different aspects. The reason stands in different objectives of the communication.

While planning the programme it’s useful to plan communication activities to:

• attract as much research and industry to participate in the programme;
• assure positive platform towards the programme by the opinion leaders to ensure the development of the region as a whole;
• assure positive public attitude towards the programme and reduce negative prejudices.

Communication within the existing programme helps you to:

• inform the community (CRC-s, partners, etc.) regularly and motivate the people involved; 
• involve complementary partners and increase the positive impact from the supplemental investments;
• assure positive platform towards the programme by the opinion leaders;
• assure positive public attitude towards the programme and reduce negative prejudices; 
• attract other organizations to involve CRC-s to the new developments (international projects etc.);
• spread the innovative behaviour in the society, as the successful behaviour will be practised by the wider range of entrepreneurs and used in their developments.